Sketch Block, KL Says Goodbye
So while I’m still caught up writing, I’m also starting to focus a bit on promo, or, at least, getting a promo blueprint under way.
Justin started out as a publicist and worked for 8 years doing that at Paramount Pictures as well as a few other places in Hollywood. He actually specialized in online promo and social media campaigns.
One of things he initially did was, start a twitter account for Dear White People to not only test out script lines but create a sort of movement, which was really really smart. It’s actually the first thing you’re supposed to do before trying to break a show (something I learned after the fact): create a significant, active social media presence. Preferably, these days, on Twitter…
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