Sketch Block, KL Says Goodbye
I’m deep into the promo prep phase of the new series. And what that involves is brainstorming, writing promo bits, writing the trailer and figuring out a social media strategy.
I want to approach this show differently than I did Chilltown, which I essentially just launched without much forethought. Put out a trailer. Put out a few sneak peaks of the show. But I was learning while I was in the middle now.
Now, hypothetically at least, I’ve learned a few things so I’m trying to do this with some structure. It’s hard to tell when things literally change constantly and unpredictably all the time. The main thing is: how to stick out in a wildly glutted market? When you don’t really have a budget to pay a real publicist. It’s tough. And it takes time.
It’s also tough when your cast and crew is one person (me). When you…
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