Sketch Block, KL Says Goodbye
Ah, the age-old question: Does size matter? Maybe not, according to the IAB. And yes, I’m talking about online content. Specifically, how long episodes should be. This is a REALLY important consideration when you’re putting together a digital series.
For the past few years, the going practice was to have each episode be between 2-5 minutes long. Anything longer: a death knell. And I kinda learned that the hard way.
When I started, I had absolutely no idea how long to make my episodes so each one ended up being between about 6-8 minutes. Or longer! My thinking was, it makes sense for vlogs to be shorter, but I wanted to show off my work. I was still thinking with a tv/cable mindset vs. a YouTube one.
On YouTube you can gauge viewer retention and see where people drop off. In fact, that’s the biggest way YouTube rates your…
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